TEMPO

Tempo is a conceptual sports apparel company that sells athletic clothing and accessories. Tempo gives back to the community through initiatives aimed at raising money to fund sports opportunities for those who might not otherwise have access.

The goal for the logo was to convey movement, a key aspect of sports. The italic typeface represents motion, and the graphical elements surrounding the 'O' symbolize rotation.

The conceptual campaign, titled 'Punch Towards The Future,' aims to support underprivileged children through boxing. The campaign features a dark theme complemented by a neon color palette, symbolizing how excitement and fun can emerge from darkness and struggle. Proceeds from the campaign products go towards children's boxing, with one example being a water bottle that I 3D modeled.